With our increasingly busy schedules, it can feel as if the simple pleasures – like a few trivia questions – are harder and harder to come by. Of course, you can go through a few fun trivia questions using apps but there’s nothing like having a trivia night with friends and family. While I can’t help […]
A segmented market is valuable. Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, – the things that make up psychographic segmentation – all we had was […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If marketese were a living creature, we’d shoot it in the head, drag it back to its home, shoot all its offspring, burn everything to the ground, then dissolve the remains. Marketese is a disease. If left unchecked, it […]
It’s all about the email subject line – right? If you create it correctly then riches, fame, and glory will follow. I wish it were that easy. There are many moving pieces when it comes to an email campaign and the subject line is just one of them. It just so happens that it’s the […]
Optimizing your website to grow your mailing list is hard so the temptation to buy an email list is real. Enter your credit card details, get the contact information, and email them until they buy. It’s like the perfect shortcut to growing your mailing list and, by extension, your business. The bad news is that […]
What’s the big deal about using content upgrades to build a highly engaged mailing list? If you launch a product, subscribers are the first ones to buy. When you publish a blog post, they’re the ones who share. As you grow your brand, they’re the people who create hashtags in your honor. Let me ask. […]
After you’ve done your research and decided that podcasting is the perfect way for you to hit your goals, several questions will pop up. One of the most important questions has to do with podcast hosting. What’s the best podcasting site to host your content? Unfortunately, you can’t just record a great podcast episode and […]
With messages and offers coming at people from all directions, businesses face a big challenge: getting noticed. To stand out, you need more than flashy ads. You need to spark genuine interest in what you’re presenting to the public. And, most importantly, make individuals act by buying from you. Qualified lead generation transforms the sales […]
Every day, I get an email about a must-see webinar that’s going to show me the secrets of the marketing universe. That’s cool, I’ll pass. It’s no longer an effective niche marketing strategy. That’s because webinars have been beaten to death in my space. Most of them are thinly veiled sales pitches. Conversely, webinars in […]
Many people believe that email marketing is outdated and ineffective for lead generation. However, this couldn’t be further from the truth. Not only is the number of daily email users continually growing but also email marketing delivers a much higher ROI compared to social media (SM) campaigns. To give you some numbers, an average ROI […]
Many fledgling online businesses tend to put all their energy into attracting traffic. However, they might miss the mark by forgetting that having a bunch of visitors doesn’t count for much if they’re not actually buying or taking action. The real deal is conversions – those are the victories you’re after. Most of the time, […]
Search engine optimization (SEO) is recognized as one of the main drivers of business prosperity and growth. After all, it’s what helps companies get noticed among the competition. But what about lead generation? Just like SEO, lead generation is a crucial element of business success. In a nutshell, it is the process of attracting prospective […]
It’s high time brands let go of the delusion that adding a first name in the subject line qualifies as personalization. Tactics like this are so overused that subscribers don’t even notice them anymore, let alone feel impressed. As Chad S. White from Oracle Digital Experience Agency elaborates: “Research has shown that when emails are […]
They say knowledge is power. Do you have the right information about your customers – the right knowledge? Do you know what they want from you and whether your products and services are truly meeting their needs? If you have any doubt whatsoever or can’t really answer that question then it’s time to explore different […]
Email marketing is one of the most lucrative digital marketing channels available. When done properly, you can profit from your email list with ease. While some believe that email marketing is no longer relevant, smart marketers are leveraging this marketing strategy to build their online business. The good news is that monetizing your email list […]
E-signatures on PDF documents tackle an interesting challenge that has made the business world much smaller. Before you could eSign PDF documents, everything needed a physical signature. Not anymore. Before we get into that, let’s start at the basics. What is a signature and why do we need one? A signature is a stylized word […]
